Marketing teams are the backbone of your business. Learn how to keep your marketing team organized, efficient and increase productivity with these 15 top-rated tools.
The marketing team is key to the success of all businesses. For a winning good marketing team and keeping them productive is challenging. Luckily, we have all the incredible tools that we can use to increase the productivity of a marketing team and utilize their talents in the right way.
There are hundreds of tools out there. But in this article, we’ll be discussing the top 15 leading tools that will help every aspect of your marketing teams boost their productivity.
Let’s have a look!
Tools for Social Media Management
Social media management is a process to maintain social media platforms, engage with audiences directly to create your brand awareness, improve sales rate and gather traffic to your websites. 4.2 billion people around the world are using social media. The truth is most of the tasks of social media management are completed by a marketing team with the appropriate tools.
Let’s look at the best 3 social media management tools that increase the marketing team’s productivity.
Notifier is a social media monitoring app which is also known as social listening. Notifier helps to track keywords, hashtags, URLs, and mentions across many social media platforms.
When your brand grows, people often talk about your business. They will comment, tag your business profile in their social media posts. In that case, Notifier will help track all your social media mentions and messages within 30 seconds, which is saving your marketing team’s time. As they can save time, they get more done. The ultimate result is a higher level of productivity.
Buffer will help publish and analyze your content on various social media platforms, all from a single dashboard. Buffer will give recommendations on the best publishing times so that you can ensure your visibility and interaction with your audience and provide analytics tools to see how your social media marketing is going.
Buffer offers features like scheduling, calendaring, and tailoring posts which is great for a social media management team to set up a schedule and share content on multiple social media platforms according to followers’ activity.
Viral Content Bee
Viral content bee is a free promoting app for bloggers and social media marketers to promote their best content and boost traffic on social media sites such as Facebook, Twitter, Linkedin, Pinterest, Tumblr, and Mix. Viral content bee is a vote exchanging platform and based on a credit system. By sharing other people’s work, you can earn credit.
Viral content bee can help you enhance your hashtag marketing effectiveness, increase the reach of your content, and test your quality of content before investing on any platform. This tool can be an excellent choice for a social media management team to reach many people.
Tools for Content Creation
A content strategist focuses on planning, creating content and designs, ensuring the content is clear, and publishing it to multiple social media platforms according to their strategy.
A content strategist is telling your brand story in a convincing way to social media audiences to build their trust and engage them on your brand. Here are 3 tools which help a content strategist to maximize their productivity.
As a content marketer, you may struggle to discover new content here and there. To search for new content ideas, sometimes a trusted newspaper, visits competitor blogs, one then another. Today, this is how people search for new content ideas and wasting their precious time. To solve these problems here, Feedly comes in. Feedly is a web-based news aggregation platform where you can find all the content sources in one single place.
Instead of wasting your time on social media like youtube, Twitter, Facebook to get ideas, you can simply use Feedly feed. Feedly offers some outstanding features that will help you with new content ideas and read the best articles from your favorite blogs in one single app. This way, a content marketing team can save time and use it to make them more productive.
A content marketer creates content and tries to make that content way clearer and easier to read. Grammarly can help to correct all the grammatical problems in one single dashboard in their content writing. If there are any grammatical mistakes such as spelling, vocabulary, sentence structure, punctuation errors, Grammarly helps to identify and suggest corrections.
As a content marketer, you need to write a lot of content every week or month. For quality-full content, Grammarly works like a magic wand. This tool saves time you may have wasted on editing and catches numerous things you didn’t even notice.
Visme is a cloud-based content creation tool that allows you to create, design, and publish your content, including engaging presentations, infographics, documents, videos, GIFs, and other visual formats. Visme has millions of stunning templates that help you to customize your design without design resources.
So, with Visme, marketing teams will present more professional, engaging marketing content that is a great way to interact with your audience and grow your business.
Bonus: Learn more about great video editors that can make your visual content unforgettable.
Tools for Appointment Scheduling
Appointment scheduling apps are often used for customer scheduling, automatic reminders, employee scheduling, calendar management. These tools are excellent for boosts your marketing team’s efficiency, saves time, and hassle-free solutions.
Today, we’ll be talking about Calendly, how it works to scheduling your employee and customer’s time for an appointment.
Calendly is an app for scheduling appointments, meetings, calls, and interviews that saves time, increases sales, and retains more clients. Rather than using email, phone tag for scheduling appointments. You can simply send your availability through the Calendly link with your clients. If they choose a time for an appointment, it is automatically added to your Calendar.
Calendly is easy to use for both clients and marketers. It eliminates the confusion about time and decreases the time we waste on who’s available and when. With one single tool, marketing teams can maximize their productivity and save a lot of time.
Tools for Project Management
Project management is initiating, planning, monitoring, and controlling a particular project to achieve the targets and increasing the marketing team’s productivity. Here I’m presenting Clickup, a project management tool to keep your teams organized and improve your team’s efficiency.
ClickUp is a web-based project management tool that helps to manage all your projects in one single app. With ClickUp, you can organize projects at a glance, collaborate with your team and track progress and goals. ClickUp has features to solve any problem of your organization, such as project management, task management, time management, collaboration and, reporting- all in one in a single place.
This tool helps organize your marketing teams, and they will track their work progress, prioritize tasks, and schedule their time using the list view, calendar view, and Gantt view. However, if your team is struggling with their work process, provide them ClickUp to make them more productive.
Tools for Team Communication
Communication is the central part of any business. Effective team communication improves team morale, work culture, and enjoyment and lets the teams work smoothly. There are many tools around us whose ultimate goal is to boost your marketing team efficiency by ensuring excellent communications. These are-
Brosix is an instant messaging application specially designed for team communication. Brosix top priority is security. So it ensures your team’s collaboration is secure, which is crucial for a marketing team’s internal communication.
Brosix offers a package of unique features- text chat, audio-video calls, file transfer, screen sharing, screenshot, and many more that boost team collaboration and productivity, reduce overhead, and guarantee data privacy. Brosix also has an enterprise version that offers additional features to increase the marketing team’s efficiency.
Zoom is a video conferencing app that allows your remote marketing team to connect through video-audio conferencing, webinars, voice calls, live chat, screen sharing, and other collaborating options. Zoom has become trendy for its features and user-friendly setup.
Texting isn’t always a solution to work with a marketing team. Zoom helps instant face-to-face visual contact with your remote teams for an urgent meeting, and you can send them voice messages, image files if needed. This tool is simple yet effective for your remote marketing team’s efficiency.
Tools for Time Tracking
It’s crucial to know how you spend your time, personally and in a marketing team. Time tracking is vital to increase your team’s productivity and a smooth workflow. But it’s always hard to track time manually. In that case, you can use time tracking apps to track the marketing team’s work process, keeping them accountable for better output.
Apploye is a user-friendly time tracking software that offers features such as time-tracking, activity tracking, apps & URL tracking, scheduling, GPS tracking, and more. With Apploye, you can see your team’s work progress, daily, weekly, and monthly timesheets.
The team member also gets authentic information about their work activity with Apploye. They can see how much time they are working on a specific project and task. To ensure your marketing team’s productivity, encourage your team to use Apploye and keep them accountable for better work output.
Tools for Creative Work
Creative work can turn your work output to another level and make you different from other competitors. Creative content is something that people desire and have never seen before. Focus on your work strategy and customer engagement and equip some tools for creativity and team efficiency.
Filestage is a web-based platform that helps the marketing team to manage their content review. It saves time to get approvals of their creative audio-video works, designs, and suggestions for edit. Filestage manages file approvals in a single place and keeps track of work progress in a centralized dashboard.
Using Filestage, reviewers of your work can add their comments, feedback directly onto the image, videos that you sent to review. That eliminates misunderstanding and improves the marketing team’s efficiency.
Tools for Search Engine Optimization (SEO)
Search Engine Optimization is a process that a marketing team uses to increase their website ranking in a popular search engine like google. SEO helps to increase your brand visibility, and people will know about your brand without any cost. These SEO tools will help your team to do better SEO and bring more exposure to your business.
Ahrefs is a well-known software for SEO analysis. Ahrefs allows you to do keyword research, competitor and audience analysis, content research, rank tracker, and many powerful solutions to get Google a higher ranking. Most of the features of Ahrefs are mainly designed for marketing sectors.
If your marketing teams face problems driving traffic and getting higher ranked in websites, they should use Ashrefs to analyze the issue. With the ‘content explorer feature,’ your marketing team will find the most shared content that performs well. It helps your team to create high-quality content that can drive traffic to the website. More traffic to your website means more opportunities and more sales.
Google Search Console
Google search console is a monitoring SEO tool that helps track and report your search traffic, performance, and fixed issues. Google search console is a free service where you don’t have to sign up, and this tool helps you know how Google search sees your site.
Google search console is an appropriate tool if you focus on online marketing, and want to monitor your website traffic and optimize for better performance on google search.
Search Engine Optimization is a free marketing strategy that helps to drive traffic and grow your business gradually. Moz is a renowned SEO tool that helps to improve search engine visibility to your website. It contains features such as Keyword Research, Rank Tracking, Site Crawl, One Page Optimization, Link Research, and Custom Report.
No matter how big or small your organization is, an empowered marketing team is a blessing for your business. But it isn’t always easy to manage them without proper tools. So, these are the top 15 tools for your marketing teams that help improve their performance, keep them organized, increase productivity, and level up for your business. But before choosing any of these tools, try to understand your team’s needs, and equip them with the right tools, and build up your business on another level.
Hasan Abir is working as a Growth Marketer at Apploye Inc. He would love to work out of his comfort zone, and his passion is for digital marketing.