Top 7 Reasons Why Your Emails Going to Spam Folder

If you are an email marketer or transactional email sender, getting your email into your customer’s inbox is an essential part of your marketing. 

If you find that the open rate of your emails is pretty low, it means that your emails are mostly landing in spam folders.

This article mentioned the top reasons your email gets into the spam folder and how you can avoid them by following these tips!

Top reasons why your email goes to the spam folder

Targeting the wrong audience

If your email often lands in the spam folder, it means that you are targeting the wrong audience in your email list. Every marketer tries to improve their list size as much as possible. 

If your email list is not extensive and you still want to send bulk emails to unknown contacts, send cold emails using the software

Because with cold email software, you can send emails to the targeted audience related to your product or service.

It is also important to filter out and segment your audience based on their interests, behavior, etc., and then shoot a relevant email.

Try using email software that provides you with multiple targeting options and triggers that help you target only those audiences who fit your buyer persona. This way, the open rate of your email increases, and also the conversion rate shoots up.

Sending email without permission

Send emails only to those recipients who are willing to receive emails from you. It shouldn’t be shocking for them to see your email unexpectedly in their inbox. 

It is advised not to buy a list of email subscribers as it can violate the CAN-SPAM Act, which carries hefty fines.

If your email list is not extensive and you still want to send bulk emails to unknown contacts, send a cold email using the software.

Rather than buying unreliable emails, building your email list through your website traffic or applications is recommended. 

Make it easy for your web or app audience to join your email list. Organically building the list helps your emails land in the inbox.

Your IP Address is flagged as spam.

If anyone using your IP address for spam in the past, the chances of your email landing in the spam box of recipients are very high. Usually, your emails are sent through the servers of email marketing service providers. 

If their IP usually has a bad reputation, it can affect your deliverability. Mostly, the IP address used for sending the emails is a shared server. Hence, if one person spams the IP, the other people sharing the same server will get affected.

You can avoid such issues by using reputed email service providers who will do the necessary leg work for you. If you plan to send a massive set of emails in a day, it is recommended to work on a dedicated IP address.

Misleading subject lines

Most of the email recipients have stated that they felt deceived, tricked by misleading subject lines. These are considered to be shady tricks to draw the attention of the audience. However, this doesn’t work in bringing conversions in most cases.

For example, a subject line like “Thanks for Your Order” as a promotional email! It can be misleading for any transactional-related email and eventually end up with a poor conversion rate.

For better open rates and conversions for your product or service, it is recommended to avoid such shady tricks and focus on creating strong subject lines that resonate with your target audience.

Inaccurate from address

If you are trying to replicate the email ID of an authentic organization or a person, it will eventually land you in trouble, as per the CAN-SPAM Act.

It is always recommended to use a from address for your emails that are easy to remember for your audience, and you should not frequently change it. You can either use your name or your organization name or include both in the email address.

A physical address is not mentioned.

Adding a physical address to your email boosts the credibility of the email. The address is usually located just above the unsubscribe button. 

If you are an individual who does not own a physical office, it is recommended to subscribe to a virtual address service that helps you receive important emails. 

You can rent the virtual address for a significantly less amount (less than 30$ a month). Moreover, you get the flexibility to choose an address worldwide (from most of the service providers).

Uses of spam trigger words

One of the reasons your email might land in a spam box is because of the spam trigger words like: click here, great offer, cancel anytime, Know more, etc. 

Most email service providers have an in-built feature to check if your email consists of spam trigger words to avoid such scenarios.

The trigger word varies for different service providers, so make sure to check with them before you craft your email.


Follow the tips mentioned above and save your emails from landing in the spam box. You can also try third-party spam checkers like Litmus, to check if your email contains any trigger words or not.