Catching the reader’s attention is the number one goal in marketing. You want your message to come across positively and only when it grabs attention can it lead marketers to achieve their goals.
In e-commerce, content plays a major role for brands to catch their target audience’s attention. However, with ever-dwindling attention spans, it is becoming harder to do so. A survey conducted by Contently in 2019 reveals that 75% of people prefer reading articles less than 1000 words.
Long-form content however ranks better on Google which means becoming more discoverable and eventually leading your target through the sales funnel to making sales. We’ve covered everything that you need to know about microblogging and the most important element of microblogging in this post to help you figure it out and its benefits easily.
What is Microblogging?
Microblogging is a form of blogging that focuses on short messages to get the point across. You can think of it as a combination of content and instant messaging.
It gives a chance to marketers to engage their audience using short-form messages, which can also be used to direct them to a long-form sales page or give any other call-to-action. Some of the popular microblogging platforms include Instagram and Twitter.
The most important element of microblogging is its short-form content that you can get as creative with as you want. It gives you the power to drive engagement and see the results instantly.
Benefits of Microblogging
There are many benefits of microblogging. You will find most of your target users active on microblogging platforms which makes it essential to target them where they are.
Microblogging allows you to effectively communicate with the communities on these platforms. You can use this form of blogging to create content that has the potential to go viral, which can be in the form of video, images, audio, or text. It can also be a combination of either.
Microblogging can help you engage your audience if you’re covering a live event and it can help you create a bridge to your actual long-form content. Some more benefits of microblogging include:
It Takes Less Effort to Create
Microblogging posts can take lesser time to create compared to long-form posts. It is impractical to create more than one long-form piece of content in a day, creatively. However, with microblog posts, you can create several in a day that can allow you to bring in engagement. It is a great way for brands to maximize their returns and cut back on content creation expenditure.
Allows Quick Interaction
In content marketing, consistency is key. Microblogging allows brands to post consistently and keep in front of the eyes of their audience. This also helps improve engagement. Uring microblogging, brands can also interact with their audience timely and quickly. Instead of writing a long-form press release or blog, a simple tweet can be used to broadcast information.
It is Mobile-Friendly
Mobile phone usage is at an all-time high today. The first thing most people do after waking up is checking their mobile phones. This makes microblogging apps like Twitter and Instagram highly desirable to use and for brands to be present and active on them. Using microblogging is a great way to gain visibility with your audience and ignite interaction.
Most Popular Sites for Microblogging
There are several sites for microblogging that marketers can use to interact with their target audience, gain their attention, get feedback and improve social media interaction and sales. However, some of these are most popular based on their usage and traffic. Let’s find out about these below:
Facebook is one of the most popular microblogging sites that allows users to share content in the form of images and texts. Apart from these users can also create polls, surveys, questionnaires, and live videos.
Facebook stories are another great way to interact with your audience. It also allows grouping similar posts together and sharing them with captions. Facebook allows a lot of tools and options that marketers can use to take their audience through the sales funnel.
Instagram is a famous microblogging platform that has given rise to many microblogs. What started as a photo-intensive app has now introduced several features for content creators to engage their audience and take them through the sales funnel.
The app has a caption limit of 2200 characters however the ideal length for captions is still very less: between 1 and 50 characters. Brands can use this microblogging app to create appealing content that allows them to engage with their audience. You can create reels as well that often go viral.
Reddit is another platform that is very popular among internet users. It calls itself the “front page of the internet” and rightly so. Users use the forum to post interesting news and learn about every topic under the sun by subscribing to different forums.
Redditors are passionate about their forums and most have strict guidelines that should be followed by all users. Microbloggers can use Reddit to learn about their target audience and engage with them effectively. However, getting used to the platform can take a bit of time.
Who isn’t aware of Twitter? If you really aren’t, which planet are you living on? Well, Twitter boasts about more than 300 million users with more than 50% using it as a source of news. With these numbers, it shouldn’t be shocking that it’s the number one choice for microbloggers.
Twitter’s 280-character limit for tweets is great to get creative and snappy with your posts. It’s the best platform for sharing viral content like GIFs, images, or even short videos. A lot of users also use Twitter to grab the brand’s attention and if you’re not on this microblogging platform, you may be missing a huge chunk of the target audience that you could be converting.
Microblogging has changed the way for blogging and brands can use its power to engage with their audience in a better and quicker way. To stay active and generate relevant content on these microblogging platforms, make sure you are using a social listening tool like Notifier that allows you to search for the right keywords and dig insights.