To convert your social visitors into regular clients, you must apply various marketing strategies and ideas. The most useful marketing strategy is remaining active on social media. Several influential tips and tricks can be used for a better Salon business and to engage potential customers.
Years back, not everyone was aware of social media. Instagram and Facebook were initially considered fun elements, and to share experiences and photos. However, as it has reached popularity to a great extent, people have realized the business opportunities it can proffer.
The fact is that these social media channels have a notable influence on the business if it is used correctly. Additionally, it is the best way for business promotion.
Why does your Salon business need social media promotion?
Social media is considered the right way to know the customers. Remaining active on Instagram or Facebook, you can get to know the important or useful information regarding customers. The post reveals about their hobbies, how they are taking advantage of their free time, their views on professional and social values, the products they like to use the most, etc.
Communicating with customers should not be taken for granted. Despite the number of customers you are having, how you are scheduling the appointments, being recognized as an authority and professional in the beauty industry is always acknowledged.
There are 3.6 billion people who are using social media and it is projected that it will boost by 4.41 billion by 2025.
How to promote Salon business with social media?
Complete the profile
For most online users, the social media page is considered the first business contact point. Hence, ensure that every significant piece of information is present on the page. While creating the Instagram and Facebook page, check out if it has the below profile web pages:
- Name, Address, Phone (NAP)
With NAP on the profile, you are helping potential customers to know about your Salon business. In addition to that, Google also crawls this information for business site verification. Hence, guarantee that NAP of social media is compatible with the Google My Business page and website.
- Photos
Photos or images are your business reflection. Therefore, it is essential that you are giving a positive impression to your audience. It is recommended to upload the professional image of the Salon and a cover image to give a hint of page personality.
- About
‘About’ web page is a social media soul page. Often, it is the primary thing that audiences check if the business is worth investing in or not.
- Website URL
Remember to include the website of your salon. It will assist in improving the website ranking and examine the business on Google. Leverage the “gray verification badge” provided by Facebook for businesses. It makes the Salon business legitimate and assists the users to find your web page effortlessly in the search results.
Focus on the potential customers
Before applying the social media marketing plan to your Salon, you need to find out who your potential customers are and how they are spending their time.
In short, you need to make a perfect buyer persona. What are the gender, age, and region of the audience on which social media platforms they are using the most? And, what type of information they are looking for on the internet.
Integrate a “Book Now” button to the social media web page
An important part of social media marketing for Salon owners is to integrate the “booking” button into the profile. These days, you should offer customers the easiest and fastest booking methods.
Including the Online Booking System to the Salons, you can create a booking link and share it on social media. It is so that clients can book with you easily. It is advised to read how to generate an online booking system for small businesses.
Also, you can use Salon Appointment Booking Software for scheduling appointments. By using the solution, you enable the customers to schedule the appointments from Instagram or Facebook profiles. However, the system has additional features such as financial or customer management reports, etc.
Give Relevant Content
For attracting potential customers, you need to find out the reason to follow you. Does your web page give any benefit or value to them? This can be done by generating valuable content.
- Inspirational Quotes
We all prefer to hear or see motivational quotes before beginning the day. Post inspirational quotes that boost the Salon page engagement.
- Ingredient Data
As a holistic Salon owner, the potential customers will search for the Salon that provides the product with healthy and safe ingredients. Sharing valuable information of the ingredients in every product you use and highlighting the advantages will cause interest in the Salon business.
- Rewards/Discounts/Promotions
No one hates to get rewards- it is standard human behavior. The promotions by means of rewards and discounts not just entice new clients to purchase services and products. However, it even strengthens the repeat behavior.
- Change Videos or Pictures
Your website’s social web page is your portfolio extension. Several customers who book online are usually those who have seen beautiful images on Facebook or Instagram. Share “before and after” images or videos for showing potential customers what your Salon and your team can do for them.
Give answers to queries and comments
When you are active on social media, you are seen as a communicative and open professional. This is advantageous while working as a stylist, and it is the type of treatments customers prefer.
Give your online followers or clients one-to-one attention by replying to the feedback, concerns, or queries. It assists you to create a strong bond, one to what customers want to be loyal to.
Hence, it is delightful to check out experts on Facebook who have many followers. They are running slowly, although, for generating a powerful brand.
Have a better communication approach
For some businesses, it is important to possess a great communication strategy with those who are online to evade misunderstanding or to evade angry customers.
An easy way to carry this out is by building an Instagram highlight by booking an information pack. On the highlight, you can write the Salon’s policy, price list, opening hours, address, and appointment scheduling details.
Concluding Remarks
Despite the channel you have picked for using the social media marketing strategy, do not forget that the efficiency relies on the time you give to them and the strategies chosen.
Social media is the voice of your Salon. You can make it loud and professional by publishing quality content so that your potential and existing customers can get their helpful, inspirational, and engaging information.
Which social media strategies are you implementing in your Salon? Have we missed anything? Comment your views in the section below. Thanks for reading!
Author Bio:
Zin lang liu has been a content writer at Salonist since 2017. Her passion for helping people in business management through the expert industry coverage she provides.