Tiktok is nothing but an app for short videos. Here most of the users upload musical videos with lip synching to the song. But few talented enthusiasts record their own video to show their skill. Maximum video size is 15 second but users join more than one clip to make a 60 second long video.
As it is a very popular app , so many companies use tiktok in their promotion. In modern days when customers are being skeptical of ads,short tik tok video is the best way to reach the customer. Even people are also preferring videography as the advertising medium instead of normal still photos . Know more about tik tok clone for sale.
How companies like Walmert use tiktok for marketing are discussed below.
- To improve business you have to reach customers allowing them to know about your product. This is how marketing is so important . And then comes the importance of tiktok.
- Companies like Walmart , Dunkin’ Donuts are investing in tiktok for marketing purposes. They encourage their workers to make tik tok videos while at work. This makes people enthusiastic about these videos because they get to know how activities are done in factories. This eventually informs people about the products of the company. Thus the sale grows. How companies such as Walmart use Tiktok for marketing.
- As tik tok is a very famous and common entertaining platform, so every common person is very regular to this app. So companies like Walmart use it as their marketing platform. While watching tik tok advertisements customers like to comment about the pros and cons of any product. So the company can handle the problems of the customer 1:1. This makes customers very satisfied.
- Using tiktok like social media as a marketing medium maintains company-customer relation. People also start to like to deal with the company as they know that there is a way to reach company authority if they face an issue.
- Tiktok live stream plates dual role. It helps in sales as well as in brand awareness. Beauty related live stream shopping experience gives users the chance to shop live for items featured in creator content directly in the app — they never have to leave the platform.
In that case the viewers just need to tap on the product which he / she wants to buy. Ten the product will be added to cart for check out during or after the event is over.
- The most advertised product on tiktok is cosmetics and beauty products . Beauty is one of the most trending topics on tiktok. Tiktoker like Gabby Morrison demonstrating beauty products has 3.5 million followers. This provides a great chance to companies like Walmart to sell their beauty products.
Thus products like skin care, hair care and perfume are being sold with great demand. The main important thing is the stock . Walmart has a large variety of stock which is not possible to find in any other store. And tiktok is just doing the carrier’s job. It is just exposing all the product variants to the customer.
- Here is one of the most important topics of successful business. That is ‘faith’.customers are choosing products by seeing its quality in tik tok video. While delivering the product the same quality of the product should be maintained.
- Not only beauty products and cosmetics. Large clothing brands are also well advertised through the tiktok. Professional tiktokers use use variety of dresses during creating tiktok clip. If viewers like their clothing style , they can immediately add the product to the cart using the link attached below. Thus tik tok is helping in spreading the business.
- Dry fruits , processed food ( sandwich , burger, sausage , noodles etc ), packaged meat ( chicken, mutton, pork etc) , packaged fish etc also promoted by tiktok videos.
- To promote their company Walmart not only encourages their workers to make and upload tiktok videos but they have also made a specific song for their tiktok videos . Thus they attract more customers . Customers even like the friendly marketing style and like to shop from Walmart.
Final Thoughts
In this age of technology everyone is trying to do something new. In time to accept new trends leaving old traditional systems. This is also applicable for advertisement. Colourful pictures and still images are still used for advertising purposes but audio-visual media are widely accepted over still photos.
Therefore companies like Walmart have changed their marketing policy. They started using short videos as their marketing purpose. That is why they are using tiktok for marketing.
The Younger generation are fond of mobile phones as well as social media. And Walmart is focusing them as their main target. Tiktok is a very common socializing app present in almost everyone’s phone. So it’s very easy to reach numbers of customers through tiktok.