Contents
- Understanding Different Types of Mentions
- Using Notifier.so for Comprehensive Tracking 🚀
- Important Note About X API Access
- Additional Features
- Support and Questions
X (formerly Twitter) remains one of the most vital social media platforms for brand monitoring and marketing due to its high user engagement. While tracking mentions of your brand might seem straightforward, many valuable conversations about your company could be happening without you knowing. Here’s what you need to know about comprehensive brand monitoring on X.
Understanding Different Types of Mentions
- Direct @ Mentions
- When users tag your account (e.g., @OpenAI)
- X automatically notifies you of these mentions
- Easiest to track through X’s native notification system
- Indirect Brand Mentions
- Users discussing your brand without the @ symbol
- Example: “OpenAI’s latest update is impressive”
- These mentions often go unnoticed without proper tracking tools
- Sometimes intentionally used when users don’t want to alert the brand
- Hashtag Mentions
- Brand references within hashtags
- Not typically included in X’s native notifications
- Require additional monitoring tools
Using Notifier.so for Comprehensive Tracking
Notifier.so offers a solution for tracking all types of brand mentions. Here’s how to set it up:
- Getting Started
- Sign up for a free trial
- Click “Add Searcher”
- Select Twitter/X as your platform
- Customizing Your Alerts
- Choose notification frequency (instant or daily)
- Select notification method:
- Plain text
- Webhook
- Slack
- Dashboard
- Enter your search terms in the search string field
Tutorial Video
Important Note About X API Access
Due to recent changes in X’s API policy under Elon Musk’s leadership, users need to:
- Sign up for X’s API access
- Select an appropriate API plan
- Input their API key into Notifier.so
- Contact support@notifier.so for assistance if needed
This setup ensures compliant access to X’s data while maintaining cost-effectiveness for users.
Additional Features
- Track mentions of other users (e.g., “@levelsio”)
- Monitor multiple keywords simultaneously
- Customize alert frequency and delivery methods
- Access comprehensive analytics
Support and Questions
For additional support or questions:
- Email: support@notifier.so
- Twitter: @TimothyBramlett
- The API key integration field may already be available in your dashboard
Frequently asked questions (FAQ)
Do I really need to track mentions without the @ symbol?
Many valuable conversations about your brand happen without direct @ mentions. Users often discuss brands without tagging them, especially when sharing feedback or criticism.
What’s the difference between Notifier.so and X’s native notification system?
X’s native system only tracks direct @ mentions of your username. Notifier.so tracks all mentions of your brand, including those without the @ symbol, hashtags, and even misspellings or variations of your brand name.
How does Notifier.so ensure accurate matches for brand mentions?
Notifier.so stands out by using advanced AI-based match verification technology. Unlike other platforms that rely on simple keyword matching, our AI system intelligently verifies each mention to ensure it’s truly relevant to your brand. This means you won’t get false positives or irrelevant mentions, saving you time and providing more accurate brand monitoring. This AI-powered verification capability is unique to Notifier.so and helps eliminate the noise that often plagues other monitoring tools.
Why do I need an X API key to use Notifier.so?
Due to recent changes in X’s API policy, all third-party tools must use authenticated API access. This ensures compliance with X’s terms of service and maintains data accuracy.
How much does an X API key cost?
X API pricing varies based on usage levels. We recommend contacting X directly for current pricing or reaching out to support@notifier.so for guidance on selecting the appropriate plan.
Can I track mentions of my competitors using Notifier.so?
Yes! You can track mentions of any brand, username, or keyword, including your competitors. This helps you understand market sentiment and industry trends.
How quickly will I receive notifications about mentions?
Notifier.so offers both instant and daily notification options. You can choose the frequency that works best for your needs and customize it per search term.
What notification methods are available?
Notifications can be received via email, plain text, webhook, Slack, or through the Notifier.so dashboard. You can set up different delivery methods for different types of mentions.
Can I filter out spam or irrelevant mentions?
Yes, Notifier.so allows you to set up custom filters and parameters to ensure you only receive relevant mentions that matter to your brand monitoring needs.
Can I export the mention data for reporting purposes?
Yes, mention data can be exported for analysis and reporting. This helps in creating comprehensive social media monitoring reports and tracking brand sentiment over time.