Twitter currently has close to 400 million users and is one of the top 3 social networking apps in the US. Today, people get their news from Twitter even before they hear it on the TV or anywhere else.
Twitter users are an active community with all kinds of conversations taking place on the platform. Likewise, when it comes to brands, customers are not shy to mention them on Twitter.
Twitter mentions from your customers can be positive or negative but when you’re mentioned the user normally expects a reply.
This article explores the importance of Twitter mentions and how you can monitor your Twitter mentions especially when you’re not tagged.
What are Twitter Mentions?
Twitter mentions are basically a way for customers to interact with the brand. When a Twitter user types your username followed by the “@” symbol, you will get a notification for it. It is also called tagging.
A brand can be mentioned on Twitter in a tweet, retweet, or in comments. It is usually done to get attention from a brand or start a conversation. Your customers may also tag you on Twitter to give feedback, register a complaint or suggest improvements for your product or service.
Reasons for Untagged Mentions on Twitter
There could be any reason for a Twitter mention and you can only act on it when you’re aware that you have been tagged. However, sometimes your brand is mentioned without being tagged. There could be any reasons for it, such as:
- They simply forgot to tag your brand
- They don’t know your Twitter handle or they can’t find the right Twitter username
- They purposely don’t tag you
How to Find Your Mentions on Twitter
Every time someone tags your brand on Twitter you will get a notification. You can manage your notifications from the left-hand menu on your profile. Just go to more > settings and privacy > notifications and then you can apply filters and select your preferences.
However, there is also another way to view your Twitter mentions in one place. You can simply click on notifications on the side panel of your homepage and then click on mentions as shown below:
Now, users may also mention you on Twitter without using the “@” symbol and these may not appear in the mentions. You will also not get a notification for these. Let’s see what you can do about that.
How to Track Twitter Mentions Using Notifier?
Due to the reasons mentioned above, people may not be tagging your brand. If that happens, there is no way to know what people are saying about you online. Without being tagged, you can’t respond to online mentions. This is where a social listening tool like Notifier steps in.
Social media listening tools like Notifier solve this problem by giving you the power to search for mentions even if you haven’t been tagged directly. Customers may be talking about you, but without using the “@” symbol.
Here’s a quick video tutorial on how you can use Notifier to add a searcher for your brand so that you never miss an instance where you’re mentioned.
To find out when people mention you on Twitter but haven’t tagged you, follow these steps in Notifier:
- Open your Notifier account and go to Add Searcher
2. Connect your Twitter account
3. Under Alert me Via select how you’d like to be alerted
4. Next, select when you’d like to be alerted
5. Under Search For, type in the name of your brand in the Search String
6. Finish adding the searcher by clicking on Add Searcher
Once your search results start coming in, you will start getting notified. However, you can also access your results in the dashboard and edit the searcher. If you think that searcher is no longer needed, you can deactivate it and/or delete it.
Why are Twitter Mentions Important?
As mentioned earlier, Twitter mentions are important for your marketing strategy because they give you a lot of insights. Your customers are talking about you online and without you knowing anything that they’re saying, you are hitting shots in the dark.
Twitter mentions let you:
Know How Customers Feel About Your Brand
Today, customers are quick to let the brand know of their positive (or negative interaction) and if you know you’ve been mentioned, you can take prompt action for it. Don’t let your customer’s negative comments get you down and actively try to address them in a way that they feel heard.
Help You Build a Loyal Brand Following
As your customers mention you on Twitter, you will find those that are happy with your services as well. Customers love it when brands acknowledge them and by replying to positive mentions you can build a loyal and engaged following for yourself.
Help Grow your Reach
Some of your Twitter mentions get more impressions in a 28-day period and become top mentions. By tracking and responding to top mentions, especially those that are positive can help you expand your reach.
Replying to top mentions also makes your brand more visible, thus growing your followers and raising brand awareness.
How to Increase Twitter Mentions
If as a brand you can increase your twitter mentions, it can help generate positive value for you and thus revenue. Being tagged on Twitter improves your account visibility and thus helps gain followers.
Here are some ways that can help you increase your Twitter mentions:
Include Social Sharing Buttons on your Website
When you optimize your website for social sharing it makes it easier for anyone to share your content. Setting up these buttons in the right way, will include your brand mention with the “@” symbol in the end. Thus, tagging your brand correctly and making it easier for you to track those mentions.
Spark Conversations
It is not always necessary that your customers talk to you, you can talk to them as well! When you start a conversation on your social media profile and reply to somone, it is likely that they’ll respond to you as well.
Their response will make the conversation more visible and appear on other’s users feeds thus enhancing your reach and making your brand noticed!
Respond to Customers Timely
You can keep your customers happy and increase engagement and interaction with them by responding to them timely. A lot of brands take ages to respond or don’t respond at all. This can really put off your clients.
You can decrease the chances of losing a customer by just responding promptly. A social listening tool like Notifier really comes handy in such situations, especiallly when your brand gets a large volume of mentions.
Do you use Notifier or any other tool to track your mentions? Let us know in the comments below.