Setting Up Reddit Monitoring with Notifier: A Step-by-Step Guide

Reddit, often referred to as “The Front Page of the Internet,” is one of the most influential platforms for online discussions. With its vast number of niche communities, known as subreddits, Reddit serves as a hub for people to share their opinions, ask questions, and discuss a wide range of topics.  

Along with social issues, discussions happening also include products, brands, and services. As a result, it has become an essential space for businesses to monitor and engage with their audience. Conversations on Reddit can significantly influence brand reputation and customer perception. 

A single positive or negative mention can quickly spread across the platform, impacting potential customers’ views. One of the most efficient ways to monitor Reddit mentions is through Notifier. It is a powerful social listening and brand monitoring platform. The purpose of this article is to guide you through the process of setting up Reddit Monitoring using Notifier. 

Overview of Notifier’s Features Relevant to Reddit Monitoring

Notifier offers several features that make Reddit monitoring easy and actionable for businesses:

  1. Real-Time Alerts: Notifier sends immediate notifications via email, SMS, or Slack whenever it detects your chosen keywords or brand mentions on Reddit.
  2. Customizable Keyword Monitoring: You can set up monitoring for specific keywords, phrases, or brand names. You can customize to your own brand name, industry-specific terms, or competitors.
  3. AI-Powered Filtering: Notifier’s AI-powered filter eliminates irrelevant mentions, ensuring that you receive only relevant and actionable alerts.
  4. Advanced Search Options: Use Boolean operators and regular expressions to set up detailed search queries. This feature allows you to monitor exactly what matters to your business.
  5. Historical Data: Notifier stores up to 30 days of past mentions, letting you analyze trends and sentiment shifts over time.
  6. Geographical Targeting: With Notifier, you can focus on specific subreddits or target discussions based on location that allows you track conversations in niche communities or local markets.

Creating a Notifier Account

Starting with Notifier is quick and easy. Here’s how to create your account:

1. Choose Your Sign-Up Method:

  • Option 1: Continue with Google: Click the “Continue with Google” button to use your Google account for quick sign-in.
  • Option 2: Create a New Account: Enter your email address and create a strong password.
Choose Your Sign-Up Method

2. Enter Your Details:

  • Fill in the Email field with your preferred email address.
  • Create a Password that is secure and easy for you to remember.

3. Create Your Account:

  • After entering your email and password, click the Create Account button.

4. Account Verification:

  • Check your email inbox for a verification link and confirm your email to complete the registration.

5. Access Your Dashboard:

  • Once verified, you can log in and access your Notifier dashboard to start setting up Reddit monitoring.

Setting Up Your Reddit Tracker on Notifier

Step 1: Accessing the Reddit Tracking Feature

  • From the Notifier Dashboard, click on “Create New Searcher” to begin setting up a new Reddit monitor.
  • You’ll be prompted to enter a descriptive name for your searcher (e.g., “Brand Monitoring – Reddit” or “Product Mentions – Reddit”).
  • Select Reddit as one of the platforms you want to monitor. Notifier also offers the option to monitor other platforms like Twitter, Instagram, and Google Search, but for this setup, focus on Reddit.
Reddit Searcher

Step 2: Choosing Your Keywords and Phrases for Monitoring

In this section, you’ll input the keywords or phrases that are important for your tracking.

Reddit Filters
  • Brand Names: If you want to monitor mentions of your brand, enter your brand name(s).
  • Products/Services: Track keywords related to your products or services (e.g., “product X review,” “service Y feedback”).
  • Competitors: Monitoring competitors can provide insights into what people are saying about them.
  • Industry Terms: Keep track of terms related to your industry, such as “AI technology,” “e-commerce,” or specific jargon relevant to your business.

It is important to focus on the right set of keywords so you can ensure you’re tracking the most relevant conversations happening on Reddit.

Step 3: Customizing Search Parameters and Filters

Once you have set up your keywords, you can refine your monitoring with advanced filters:

Subreddit Filtering: 

You can choose to monitor all subreddits or narrow down to specific subreddits that align with your business (e.g., “r/marketing” or “r/technology”).

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  • Search All Subreddits: No restrictions, search across all of Reddit.
  • Include Specific Subreddits Only: Limit your search to the subreddits you choose.
  • Exclude Specific Subreddits: Exclude certain subreddits from your search results if you want to focus on specific areas.
  • Ignore NSFW Content: If you’re concerned about excluding sensitive or explicit content, use the “Ignore NSFW Content” option.

Boolean Searches: 

You can refine your search using advanced Boolean operators (AND, OR, NOT) to make your search more precise. For example, tracking “Brand A AND Product X” will only show mentions that include both terms.

Location Filtering: 

Notifier allows you to target specific geographical regions by including or excluding location-based terms.

Step 4: Setting Up Notifications

  • Set up notification preferences to receive alerts instantly, daily, or weekly.
  • Choose Email, Slack, Webhook, or Dashboard Only as your preferred notification method.
  • Select Instantly to get real-time alerts whenever your keywords are mentioned.

Step 5: Exclude Unwanted Content

Exclusion Reddit filter

You can exclude specific users or domains from your results. For example, if you don’t want mentions from certain Reddit users, you can add them to the exclusion list. You can also exclude content from specific domains or subreddits to avoid irrelevant mentions.

Step 6: AI Verification

AI-Based Verification for Reddit Monitoring

If you want to further refine the accuracy of your alerts, enable AI-based verification. This feature helps ensure that the mentions are relevant to your business. You can configure instructions for AI verification to enhance match accuracy, such as ensuring that job-related mentions are actual job postings and not just discussions about jobs in general.

Once you’ve configured everything, click “Create Searcher” to start monitoring Reddit for your selected keywords.

Monitoring and Analyzing Reddit Mentions

Once you have set up your Reddit monitor in Notifier, you can monitor all mentions related to your filtered terms directly from the Notifier dashboard. On your dashboard, you’ll see a list of active searchers. For each active searcher, you will find:

  • The number of unread mentions and archived mentions.
  • The number of unarchived mentions you have not yet reviewed.
  • The active status of your searcher (shown as “Active”).
Monitoring and Analyzing Reddit Mentions

How to View and Analyze the Alerts and Mentions

Notifier provides you with an easy-to-use interface to review and analyze your Reddit mentions. Here’s how to view and make sense of the alerts:

1. View Alerts by Searcher: 

When you log into Notifier, you will see your active searchers listed under the “Searchers” section. Click on your searcher to access the mentions on Reddit.

View and Analyze the Alerts and Mentions

2. Sort Mentions: 

You can filter and sort mentions based on:

  • Unarchived Only: View only the most recent, unarchived mentions that you haven’t reviewed yet.
  • All Results: Check all the mentions, including archived ones, so you don’t miss any.
  • Sort by Date: Choose to sort by the date found or newest first, ensuring you see the most recent discussions.
Sort Mentions

3. Analyze Mentions: 

For each mention, Notifier will provide a detailed summary of the post or comment, along with key context. You’ll be able to see:

  • The subreddit where the mention occurred (e.g., r/ArtificialIntelligence).
  • The user who posted the comment or thread.
  • The AI verification status: Notifier will mark mentions as AI verified to ensure the alert is relevant and accurate based on your verification settings.

For example, in the case of a mention about AI automation in a supply chain context, you would see a summary like:

“The user mentions working in an analytics company that is developing AI automation products aimed at reducing manual labor in supply chain operations, indicating potential job losses in the process.”

Analyze Mentions

4. View Detailed Post/Comment:

By clicking on the View button next to the mention, you can open the full Reddit post or comment to analyze the context in detail. This allows you to fully understand the conversation and decide how to engage.

5. Mark Mentions as Read: 

Once you’ve reviewed a mention, you can mark it as read to keep your list organized. If the mention is particularly important or requires follow-up, you can archive it for future reference.

Troubleshooting and Common Issues

Missed mentions or inaccurate alerts can occasionally occur, especially when dealing with large volumes of data. Here are some common reasons for missed mentions and how to address them:

Check Your Keywords: 

Ensure that the keywords you’ve set are broad enough to capture all relevant mentions. Sometimes, very specific or narrow keywords may miss some discussions. Consider adding variations or related terms to your search criteria. For example, if you’re tracking AI Agents, you might also want to include terms like AI automation or AI-powered bots.

Refine Search Filters: 

If you’re not seeing all the relevant mentions, you might need to adjust your search filters. Make sure you’re tracking the right subreddits and categories. You can also try broadening your search parameters by removing overly restrictive exclusions or adjusting your Boolean searches to be more inclusive.

Check Time Settings: 

Ensure your tracking settings are set to monitor real-time mentions or the appropriate frequency. If you’re using a daily or weekly summary, you might miss time-sensitive mentions. Try adjusting your frequency settings to instant alerts for more timely notifications.

Review AI Verification Filters: 

If you’re using AI verification, ensure your filter settings are not too strict. Sometimes, the AI might filter out relevant content based on overly specific criteria. Review and adjust the AI-based verification instructions to ensure that you’re capturing the most relevant conversations.

If you’ve tried troubleshooting on your own and are still encountering issues with missed mentions or inaccurate alerts, Notifier’s support team is there to assist you. Notifier offers live office hours every weekday, where you can drop in to get real-time help. If you’re unable to join the live office hours, you can schedule a 30-minute call to get personalized help with your Notifier account.

Notifier Support

Conclusion

In conclusion, Notifier helps businesses monitor Reddit discussions and stay informed about relevant topics. Its features allow for easy monitoring and provide useful insights to support decision-making. 

With customizable settings, Notifier ensures you can stay updated on important mentions. The platform helps you engage with your audience more effectively and stay on top of industry trends as well.

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