Twitter (now called X) moves fast. A single post can gain traction in minutes, and conversations about your brand, content, or product can happen without you being tagged directly. Keeping track of these mentions can help you catch customer complaints, respond to positive feedback, or join important conversations at the right time.
The problem is that Twitter’s own notifications are not enough. They mostly show direct tags and replies, but they often miss indirect mentions. On top of that, the feed quickly fills with likes, retweets, and other alerts that make it hard to see what really matters.
This is where Notifier’s twitter alerts help. Instead of relying only on Twitter, Notifier gives you a smarter way to find, filter, and act on mentions. It also tracks other platforms like Reddit, Instagram, YouTube, and blogs.
This guide will walk you step by step through how to use Notifier to track mentions on Twitter. You will learn how to set up searches, filter results, and even use AI to make sure the mentions you see are accurate.
Notifier at a Glance
Notifier is a monitoring tool that helps you track conversations online. It watches platforms like Twitter (X), Reddit, Instagram, YouTube, Google, blogs, and even news sites. This makes it easy to see when people are talking about your brand, products, or topics that matter to you.
The main advantage of Notifier is that it brings everything into one place. Instead of jumping from app to app, you can manage all your mentions from a single dashboard. Whether it is a customer review on Twitter, a discussion on Reddit, or a blog post that mentions your brand, Notifier collects it all so you never miss an important conversation.
Step 1: Create a New Searcher
The first step to tracking your Twitter mentions with Notifier is to set up a Searcher. A Searcher is a custom search that looks for the keywords, names, or handles you want to monitor.
- Go to the Searchers tab in your Notifier dashboard.
- Click on Create New Searcher to start building one.
- Add a clear Searcher Name so you can remember what it is for. For example, you might name it “Brand Mentions,” “Customer Feedback,” or “Competitor Watch.”
- Select Twitter/X as your platform. You can also choose other platforms like Reddit, Instagram, or YouTube if you want to track multiple channels at once.
Step 2: Add Search Queries
Now that your Searcher is created, the next step is to tell Notifier what you want to track.
- In the search box, enter a broad keyword such as your brand name, @handle, product name, or a competitor’s name.
- Start simple. Use just one keyword at first, like brandname. Avoid making your query too complex right away (such as brandname AND review -job).
- Use the keyword filters to refine results:
- Add words you want to see (e.g., review, experience).
- Add words you don’t want (e.g., job, hiring).
- Test your query to preview matches and adjust if needed.
- Choose whether to skip archive search or include past mentions.
Advanced Search Tips with SOLR Syntax
When you’re ready to go beyond simple keywords, Notifier supports SOLR search syntax. This gives you more control over your mentions.
- Boolean Operators
- javascript AND react → Must contain both terms
- python OR golang OR rust → Must contain at least one term
- web development NOT wordpress → Must contain the first term but not the second
- Phrase Matching
- “software engineer” OR “full stack developer” → Finds exact phrases
- “software engineer” OR “full stack developer” → Finds exact phrases
- Exclusions
- remote work -contract -freelance → Excludes specific words
- remote work -contract -freelance → Excludes specific words
- Wildcards
- develop* → Matches variations like developer, development, developing
- develop* → Matches variations like developer, development, developing
- Grouping
- (react OR vue OR angular) AND frontend → Combines multiple terms in one query
- (react OR vue OR angular) AND frontend → Combines multiple terms in one query
- Match All
- *:* → Matches everything (use carefully)
It is recommended that you begin with a broad search to capture more results. Then use filters, Boolean operators, or AI verification to narrow down to the most relevant mentions.
Step 3: Set Notification Preferences
The next step is deciding how and when you want to be notified about new mentions.
- Choose timing. You can get alerts instantly as they happen, or set them to come in a daily or weekly summary.
- Pick your delivery method. By default, notifications go to your email, but you can also send them to Slack or Discord to keep your team in the loop.
- Use advanced options if needed:
- Send alerts to multiple email addresses.
- Adjust formatting so alerts fit better into your workflow.
Step 4: Excludes: Filter Out Irrelevant Content
Sometimes you’ll find that certain accounts or sources keep showing up in your results, but they’re not useful. With Notifier’s Excludes feature, you can easily filter those out and keep your alerts clean. Here’s how it works:
- Choose the platform where you want to apply the exclusion, such as Twitter/X.
- Enter the username or domain you want to block.
- For Twitter/X, type the username without the “@” symbol.
- Example: enter TimothyBramlett, not @TimothyBramlett.
- Click Add Exclusion to save your settings.
You can add as many exclusions as you need, whether it’s a competitor, spammy account, or irrelevant domain.
Step 5: Fine-Tune with AI-Based Verification
Once you’ve added your search queries, you can make your results even more accurate with AI-Based Verification. This step is optional, but it’s highly recommended.
Here’s how it works:
- Notifier’s AI reviews each potential match before sending you an alert.
- It filters out irrelevant posts so you don’t waste time sorting through noise.
- You can also add custom instructions in plain English to guide the AI.
For example:
“Verify this is about a customer complaint, not just a casual mention.”
This way, the AI understands the type of mentions you care about and only delivers those to your inbox.
Step 6: Monitor and Engage
Once your searchers and notifications are set up, you’re ready to start monitoring.
- Check your dashboard: All mentions that match your searches will appear in your Notifier dashboard. You will also be receiving notifications based on the settings.
- Engage on Twitter: When you see something worth responding to, just click the mention to open it directly on Twitter/X. From there, you can reply, retweet, or follow up.
- Stay organized: Create separate searchers for different needs such as “Brand Mentions,” “Customer Feedback,” or “Competitor Watch.” This makes it easier to track conversations by category.
Over time, you may notice spammy accounts or irrelevant topics slipping in. Regularly update your include and exclude filters to keep results clean. Also, turn on AI-based verification to reduce noise. This helps filter out posts that mention your keywords but aren’t actually relevant, such as job listings, contests, or random chatter.
Conclusion
Tracking mentions on Twitter helps you protect your brand, find new opportunities, and connect with your audience. But Twitter’s built-in notifications create noise and often miss what matters.
With Notifier, you take control of the conversation. You set up searchers, apply filters, enable AI-based verification, and choose how and when you get notified. Instead of sorting through clutter, you focus only on the mentions that matter.
Follow the steps in this guide to capture important mentions, cut out distractions, and engage with people in real time.