Keeping up with the constant flow of online conversations can be a major challenge for small and medium-sized businesses (SMBs). Negative reviews, customer feedback, and emerging trends can spread quickly across social media and online platforms often before businesses even have a chance to react.
Without the right tools to track these mentions, SMBs risk losing control over their brand image and missing out on important customer insights. Brand24 and Notifier are two social listening and brand monitoring tools that help businesses track brand mentions, understand customer opinions, and respond faster. But which one is better for SMBs?
In this article, we’ll compare Brand24 and Notifier by looking at their features, pricing, and value for SMBs. Let’s get started with the overview of each.
Overview of Brand24
Brand24 is a decent media monitoring tool that helps businesses track online mentions and manage their brand reputation. It monitors various platforms such as social media, news sites, blogs, and forums. It provides businesses with real-time updates on what’s being said about them.
The tool provides AI-powered sentiment analysis and detailed analytics for businesses. It enables them to quickly respond to customer feedback, stay ahead of potential issues, and make informed decisions.
Pricing Plans
Brand24 offers 3 pricing plan options at this time. The Individual Plan ($199/month) provides 3 keywords and 2,000 mentions per month. The Team Plan ($299/month) offers 7 keywords and 10,000 mentions.
The Pro Plan ($399/month) includes 12 keywords and 40,000 mentions. The Business Plan ($599/month) offerS 25 keywords and 100,000 mentions. Lastly, the Enterprise Plan starts at $999/month which provides custom features for large enterprises.
Key Features of Brand24
Brand24 offers a range of features across its different pricing plans. Here’s a breakdown of which features are available at each level:
1. Real-Time Monitoring:
Brand24 offers real-time monitoring to tracks brand mentions across various platforms. It is available on all plans offered by the platform.
2. AI Sentiment Analysis:
This feature is available on all Brand24 plans and uses AI to analyze the sentiment behind online mentions. It categorizes mentions as positive, negative, or neutral to give businesses a clear picture of public perception.
3. Influencer Identification:
Brand24 helps businesses identify key influencers who are talking about their brand or industry. This feature allows businesses to engage with them and potentially collaborate. Influencer Identification features is right now available for Pro, Business, and Enterprise users,
4. Hashtag Tracking:
Hastag Tracking is available for businesses on the Pro, Business, and Enterprise plans. It allows you to monitor the performance of hashtags used in your campaigns.
5. AI Insights:
AI insights provide valuable recommendations and trends that help businesses improve brand performance. This feature uses advanced AI to analyze data and generate actionable insights. It is Available on the Pro, Business, and Enterprise plans (with variations depending on the number of projects).
6. Advanced Reports:
Brand24 offers advanced reporting capabilities for those on the Business and Enterprise plans. This includes detailed reporting features such as customizable export options and advanced data visualization tools.
Overview of Notifier
Notifier is a social listening and brand monitoring tool designed to give businesses candid actionable insights by tracking conversations on niche platforms. The platform focuses on early-stage conversations and organic feedback.
It captures unfiltered opinions from platforms where discussions often begin, such as Reddit, Twitter (X), and Hacker News. This unique approach provides businesses with deep insights into customer sentiment and market trends early in the conversation helping them react quickly.
Notifier covers key platforms where meaningful and candid insights emerge:
- Reddit: Tracks Reddit’s community-driven discussions and organic feedback.
- Google Search Results: Identifies brand mentions from new or trending content.
- Twitter (X): Monitors fast-paced mentions and real-time brand chatter.
- Hacker News: Captures niche tech conversations and product mentions.
- YouTube: Analyzes titles, descriptions, and comments for genuine opinions and reactions.
- Blogs/News Sites: Monitors long-form references and product discussions.
- Instagram: Tracks visual content and discussions offering insights into customer engagement.
- LinkedIn: Coming soon (within 1-2 weeks).
- Quora & TikTok: Coming in Q4 of this year.
AI-based Verification and Filtering:
Notifier uses AI to filter out irrelevant mentions and focus on the most relevant ones. This AI-based verification ensures businesses capture high-quality data, reducing noise and improving the efficiency of the monitoring process. It helps businesses sift through large volumes of data to find meaningful insights.
Pricing Plans
Notifier offers three pricing plans:
- Basic Plan: $49/month
- Ideal for individuals and small teams.
- Includes 3 searchers and 5,000 results per month, per searcher.
- Additional searchers available for $20/month each.
- Features AI verification, access to daily office hours for support.
- Pro Plan: $199/month (Most Popular)
- Perfect for startups and SMBs.
- Includes 20 searchers and 5,000 results per month, per searcher.
- Additional searchers available for $20/month each.
- Features AI verification, access to daily office hours, and direct access to the founder’s phone number for support.
- Enterprise Plan: $499/month
- Designed for enterprises and advanced users.
- Includes 100 searchers and 5,000 results per month, per searcher.
- Additional searchers available for $20/month each.
- Features AI verification, access to daily office hours, and direct access to the founder’s phone number for top-tier support.
Feature Comparison
| Feature | Brand24 | Notifier |
| Platform Coverage | Social media (Twitter, Facebook, Instagram, YouTube), blogs, news, forums | Reddit, Twitter (X), Hacker News, Google Search, YouTube, Blogs, Instagram, LinkedIn (coming soon), Quora & TikTok (coming Q4) |
| Real-Time Monitoring | Yes | Yes |
| AI Sentiment Analysis | Yes (all plans) | Yes (all plans) |
| AI Verification | No | Yes (all plans) |
| Hashtag Tracking | Yes (Pro & Business Plans) | Yes (all plans) |
| Searchers | 3 (Individual), 7 (Team), 12 (Pro), 25 (Business), Custom (Enterprise) | 3 (Basic), 20 (Pro), 100 (Enterprise) |
| Results Per Searcher | 2,000/month (Individual), 10,000/month (Team), 40,000/month (Pro), 100,000/month (Business) | 5,000/month per searcher (all plans) |
| Pricing | $199/month (Individual), $299/month (Team), $399/month (Pro), $599/month (Business), $999/month (Enterprise) | $49/month (Basic), $199/month (Pro), $499/month (Enterprise) |
| Free Trial | 14-day free trial | 7-day free trial available |
Support Comparison
Brand24:
All Brand24 plans include email support to assist users with any issues or inquiries. Priority support is available for those on the Pro and Business Plans. They can have faster response times to address urgent issues. The Enterprise Plan takes customer support a step further by providing dedicated customer success services. This includes personalized assistance and optimization guidance to help large organizations get the most out of the platform
Notifier:
Notifier’s all plans include access to daily office hours for support. For those on the Pro and Enterprise Plans, there’s an added benefit of direct access to the founder’s phone number.
Notifier provides more immediate hands-on support through office hours and direct founder contact, while Brand24 offers priority support and customer success services for higher-tier plans.
Conclusion
Effective brand monitoring is essential for SMBs to strengthen their online presence and reputation. Both Brand24 and Notifier provide valuable tools for tracking brand mentions, analyzing customer sentiment, and engaging with audiences in real-time.
While Brand24 offers comprehensive features and advanced analytics, it is priced higher, making it more suitable for businesses with larger budgets and complex needs.
In contrast, Notifier offers a more affordable solution, making it an ideal choice for small teams and startups. Ultimately, Notifier wins on pricing, providing great value for businesses looking for an efficient and cost-effective brand monitoring tool.