The Most Useful Social Media Marketing Tools

In today’s digital times, there is hardly a brand that does not have a social media account. Over the years, social media has made a place for itself and plays a significant role in helping brands promote their products and services through the platform. 

Researches suggest that shoppers who have enjoyed a positive experience with a brand are likely to spread the word and recommend the brand and its products to their friends, family, relatives, and acquaintances. 

Social media marketing can help your brand attain success like never before and also helps you attract your potential customers on social media and brings in more engagement. 

However, it becomes a tedious task to manage all your social media accounts and campaigns manually.  

Fortunately, multiple tools are available in the market that makes the entire process much easier and convenient. In addition, they are easy to use and ensure proper social media management. 

In this blog, we have listed the best social media marketing tools. 

Let’s get started! 

Best Social Media Marketing Tools


#1 Notifier 

You might find us being biased here because we have placed our tool Notifier at the number one position. But, believe us, we aren’t over-promoting ourselves. We have placed it at the top of the list because it deserves that spot. 

A few tools listed here help you come up with an effective content creation and marketing strategy. A few of them help you plan your social media schedule so you get maximum eyeballs. Some of them help you monitor your campaigns, evaluate them, improve them, and create better campaigns in the future. 

Notifier can help you do all of these and much more! You can use it to create the most effective social media marketing strategies. You can monitor your brand’s presence and performance, even when your customers are not tagging you or tagging you with a wrong handle. You track your competitors’ strategies and learn from them. You can identify the most relevant leads that can help you grow your business. Read this article to find out why Notifier is the best social listening tool

The only thing that you can’t do with Notifier is to schedule and auto-publish your social media posts. But, don’t worry; you can use some inexpensive social media publishing tools such as OneUp to auto-publish your posts. 

Wondering if it is worth paying for two different tools? 

You will be surprised to know that the combined cost of these two tools will be much cheaper than buying the most popular tools such as Brand24, Hootsuite, Buffer, Mention, Awario, etc. 

Hold on! 

Just because Notifier is inexpensive does mean it is not as good and as reliable as the more expensive options such as Brand24 and Brandwatch. Rather, as we mentioned above, Notifier deserves to be at the number one position in this list of social media marketing tools because it provides enterprise-level features at a price that no one else could beat. 

For example; no other social media tool provides 25 searchers in just a $25 plan. Plus, they won’t let you download your data for free unless you pay more. Furthermore, many of them are not mobile-friendly. 

So, yes, we believe Notifier is one of the most useful social media marketing tools. But, do check out the below options because they have their own purpose.

#2 Taggbox Widget

Embedding your social media feed on a website is one of the best social media marketing strategies to increase your user’s engagement and interest in the brand. 

Taggbox is a social media aggregation tool that easily collects social media content from over 15+ platforms and embeds it on your website. 

This highly responsive tool offers various other features like customization options to beautify the widget, a content moderation option to maintain premium quality content, and the analytics feature to analyze the widget’s performance.

Taggbox enables the users to collect the content using specific connection types and integrates with multiple website building platforms that allow users to seamlessly integrate the widget into any CMS platform. 

Such a highly responsive tool with even more amazing features makes Taggbox an ideal platform to up your social media marketing game and reach the zenith of success! 


#3 ContentCal

ContentCal is a great social media marketing tool that allows you to create content along with your team members effectively. The tool has a separate content hub section to store content-related ideas. 

The tool also provides detailed analytics to the users and has an integration with over 2000 apps. 

#4 Buffer

Another effective social media marketing platform is Buffer, allowing users to seamlessly and easily add content to their social media platforms. 

The tool has various other features too. For example, buffers let you schedule the posts on various platforms and saves your time as well. Moreover, the tool lets you review the posts to get insights into the changes that may help you perform better in the future. 

#5 Sprout Social

For more effective communication with your audience on social media platforms, you can use the Sprout Social tool. Being a collaborative platform, Sprout Social enables you to look for, find, and form real-time connections with people on various social media platforms. 

#6 Post Planner 

Post Planner helps you get more engagement and drives in more revenues from social media platforms. Using this tool, you can organize your feeds into various categories. 

This tool enables businesses to find and share relevant content on social media to get incredible and amazing results. 

#7 Followerwonk

Designed and created especially for Twitter, this tool is highly useful and beneficial for brands that enjoy a good social media presence on Twitter. 

Using this tool, you can search for the correct people on the platform. It also gives you recommendations on the people you can follow on Twitter. Additionally, this tool also allows users to compare different Twitter accounts to study the similarities and differences that help identify influencers. 

#8 Cool Tabs

If you are looking for a tool to manage your social media marketing campaigns, then the Cool tabs tool is your best bet. 

The tool lets you generate leads using easy and engaging content on your website, app, or social media handles. 

Moreover, you can easily analyze what your customers have to say about your brand on social media and various other platforms using the tool. 

Using Cool tabs, you can customize your campaign using the templates provided by the tool and further integrate it on your social media or app. You can also keep track and analyze your data and get real-time analytics. 

Wrapping It Up

Here we are at the end of the blog, and you got to know about the best social media marketing tools in the market. 

Since almost all your potential clients are available on various social media platforms, you must target them by having a solid social media presence. 

Social media marketing is one of the most effective ways to drive sales, engage your audience, boost your brand visibility and eventually generate more revenue for your brand. 

Now that you are aware of the best tools in the market, you need to make the most of them by selecting the one that suits you most! 

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