With the evolution of technology as a whole, several social media platforms today have gained peak popularity. Creators continue to put up unique content while the viewers continue to explore entertaining content. You may have certainly noticed the ever-growing video-based content published by some of your ideal brands.
Video content continues to reach outstanding heights and is giving massive opportunities to marketers for building their online presence. Thus, every marketer must ensure involving video content in their respective advertising strategy. Explore below some of the core benefits of creating videos and the types of videos you can create to market your brand.
Benefits of Creating Video Content
Marketers are aware of the fact that their strategy lacks efficiency without video-based content. Here are some benefits of creating videos that might pique your interest.
1. Videos Boost Brand Identity
Almost a majority of the content that you publish is done so in one specific location. While other types of content may be significant for marketing, video content can drastically boost your brand identity. Unlike your standard means of content, videos very impressively appeal to a larger group of your target audience.
Video content is okay comparatively more interchangeable across distinguishing social media platforms. For instance, any video published on YouTube is accessible even to those viewers that haven’t previously visited YouTube. This is very effortlessly done by embedding the video links to website pages, and other relevant areas.
2. Videos Promote Conversions
Written content can unquestionably make an impressionable mark on your target audience. However, there is a whole different sense of appeal when you make videos that connect with your target audience. As humans, we are known to be visual creatures. Video presentation thus catches the human eye in an instance. Due to this, watching videos can leave your audience hooked on viewing your content.
Visual content not only speaks to your customers but also further helps them relate to your content. This subsequently builds trust among your customers.
3. Video Content Benefits Organic SEO
While you might be misled into thinking otherwise, publishing and promoting videos can have a significantly influential impact on your organic-related SEO. Several search engines like Google presume that your content is reliable for a viewer’s search when embedding the video content on your brand website.
According to a study, you have a 53 times more possibility of showing up initially on Google if you make use of embedded links on your website. This is an indication that you are bound to have viewers visit your page. This is only obvious because people are bound to click on embedded links when showcased on stories and other
Common Types of Interesting Video-Based Content to Put Up on Social Media Platforms
While you may have already understood how beneficial video marketing is, choosing to make the right type of videos is extremely crucial. Here are some of the most common types of videos that you can create for marketing your products and services.
1. Live Video
Live videos are growing rapidly as they are often considered raw and engaging. Live videos are the means to giving viewers a heart-to-heart conversation about your brand. This interactive section works wonders in helping you connect closely with your viewers.
Almost every other social media platform today has incorporated live videos option, including Facebook, Instagram, YouTube, Twitter, and so on. A study suggests that 80% of audiences would prefer watching videos to reading a blog.
2. Behind-the-Scenes Videos
Behind-the-Scenes videos are a very unique way of presenting to your audience what your videos are all about. It is the sort of content that gives a brief view of how your videos were made. Video content plays a very crucial role in building trust. A behind-the-scenes video, further, does exactly this by humanizing your company and displaying your brand’s culture, creative procedure, etc.
Tutorials are also a few of the most excellent ways to make a step-by-step guide to your products and services. They are comparatively more comprehensive and help your viewers understand more about your products. These types of videos create value for your potential viewers by subsidizing your industry knowledge to educate and further transfer some skills.
The three fundamental steps to producing engaging and effective tutorial videos-
Draft a video script and further practice your presentation
Determine the video’s objective and focus on it
Stay authentic and make intriguing content
4. Explainer Videos
Research has already proven that buyers consume more visual content than audio or written content. Thus, they are more most likely to be persuaded about a product or service after watching a video about it. Make your explainer video in a manner that explains the features, benefits, uses, and pain points of the product. It will reassure the customer about the brand integrity and the quality of the products after they know all fundamental things about it.
5. Q & A
Q&As are another excellent way to engage with your audience. It allows you to directly communicate with your consumers and answer their queries. These videos discuss the services or products you are providing. Viewers get beneficial information by watching informative Q&A videos.
If you are looking for a rapid way to build your brand’s reputation then these types of videos are an ideal option. You can build the credibility of your brand and products by genuinely answering one question at a time.
6. Event Videos
Event videos are great for giving viewers an opportunity of seeing the event virtually. Whether your audience missed your event or wants to rewatch the event, you can make it easier for your audience to gather a summary of what happened during the event. Recap videos are an excellent choice for doing so.
Making interactive video content can open up doors of opportunity for your company. Along with building brand identity, it can significantly help companies boost sales and build a larger network. These were some of the benefits of video marketing on various social media platforms and how you can leverage them to build brand identity.