It’s 2021. So, we assume you may have registered on almost all social media platforms. You would have already started posting on these media frequently. This may have helped you get more social media followers and some of them may have already become your loyal customers. You may be happy and content with your social media strategies.
We don’t think you could be that lucky. We are pretty sure your customers would be thrashing you on social media for even reasons that don’t make sense.
Earlier, buyers used to email or call the customer support team for complaints but those days are almost over. In this era of social media, everyone is quick and rude enough to thrash you hard on every social media platform where he/she is present without bothering if you are present there or not.
Don’t worry, social media backlashes are common. They do happen even with the biggest corporates. You don’t need to be afraid of those negative comments. Rather, you need to learn how to deal with them. You need to learn how to use social media to win back unhappy clients. You need to understand how to get maximum positive output from your social media strategy.
In this blog, we will brief you more on how you can use social media to advertise and grow your business.
And this has nothing to do with posting happy content every day. Because you must have been doing it for months now.
Here are some tips on advertising and growing your business through social media:
Start listening to your customers
Social media is not just about promoting your business. It is about socializing with your buyers and prospects. If someone appreciates you, be grateful and thank him. If someone lashes you, respond. Participate in any negative discussion about you, address the queries or complaints your buyers may have, and make them feel heard.
Social media complaints can be very rude sometimes. But, don’t get anxious or lose your cool. Make your buyers, followers, and prospects feel that you truly care for your customers no matter what. This will help you retain unhappy clients.
Track your competitors
Why not?
Keep an eye on their social media strategies. See what they are doing. Track which of their strategies are working. See how they are responding to their clients. Track their unhappy customers and pitch them your services. Find out what their clients love about them and compare your offerings to theirs. If your offers or services require improvements, make them.
You may be happy with your existing client base but social media monitoring can help you expand your base too.
Tracks your prospects
Yes, social media can help you track your prospects and convert them into clients. Millions of people ask for recommendations on social media. Track the posts related to your industry and pitch your business before your competitors do.
For example; say someone tweeted asking recommendations for good physiotherapists in colorado. If you are a physiotherapist in that area, you can immediately respond to him/her and explain to them about your services. Maybe you can offer them a free trial session or some type of discount. He/she may/may not choose you immediately but, at least, you will be able to generate more visibility among your target audience.
Invest in good social media tools
For doing the above-mentioned tasks, you will require tools, even if you already have a well-established social media team.
Tools such as Notifier will help you keep a track of all your social accounts. They help you identify every mention and every hashtag and keyword relevant to you. Whether your customers are tagging you in their posts or not, these time-saver tools will dig out those conversations that matter to you so you can start social talks in a more meaningful way. These tools also help in analyzing your competitor’s social strategies as well as your industry’s trends in general.
In short, social monitoring (which is what most of us are doing currently) is looking back at what is being done whereas social listening (which is what we have described above) is analyzing the current situation and using it to create a better social media presence for your brand.
If you want to talk to your customers and prospects (which you must), you can sign up for a free trial with Notifier. The trial period will help you gain a better understanding of how and why social listening works. Good luck!