Social media is the best stress buster for people these days. People spent countless hours over these platforms. Keeping this in view- many businesses have started branding their business over these platforms–why? Because they know they can reach their target audience with the help of these channels.
So if you run a salon, leveraging social media can be the smart move to bring your beauty salon in front of your targeted audience. There is nothing hard, you simply have to be active on your salon page the way you remain on your own personal account.
And this is to keep in a note to share engaging, appealing, and informative content through your beauty salon page. This way your potential leads can learn regarding your salon by sitting at home and can turn into customers. Also, you can integrate your salon scheduling & booking software with your social accounts to offer flexible booking to your clients.
Well, the point comes, you must know how to effectively use these platforms to get maximum exposure of your beauty business. To solve this issue, we are here to help you out with effective tips and tricks.
Stay connected with us and know the golden rules to leverage social media channels as much as you can to promote your business.
Table of Contents
- Right ways to Leverage Social Media to Promote your Beauty Salon
- Post appealing content
- Leverage giant social media platform — Facebook
- Instagram the latest boom
- Hire social media influencers
Right ways to Leverage Social Media to Promote your Beauty Salon
Post appealing content
Whatever content you are sharing over social media platforms should seem fascinating to your consumers. Only interesting content can maximize your customer engagements.
Lets walk you through some relevant statistics, have a look on it:
- 73% of business owners believe that social media marketing has been “somewhat effective” for their business.
- 54% of social media users use social media platforms to research products.
- 71% of customers refer the brand to their friends and family if they experience a positive experience with a brand on social media.
- 49% of consumers depend on influencer recommendations on social media platforms.
So, be it pictures, beauty blogs, or any information that you are sharing, it must be appealing to draw users’ attention.
If you upload captures then they must be high-quality pictures. And if you are posting any beauty blog, it must be informative and easy to understand by your targeted audience
Leverage giant social media platform — Facebook
Facebook is a giant social media platform with countless users. Leverage this platform to promote your beauty business hastily. Display your work testimonials like sharing pictures of nail art, hairdressing, make-up looks, etc.
Organizing contests and giveaways can also bring positive outcomes. It results in an increase in brand loyalty and brand awareness. You can integrate Scheduling software with your Facebook account to offer flexible booking to customers.
Following are few tips to leverage the Facebook platform:
- Put engaging content on your Facebook page to come in front of potential leads.
- Share pictures and videos of your work.
- Get in touch with customers by organizing giveaways and contests.
- Use Facebook ads
Instagram the latest boom
Instagram is the latest boom these days. This platform has also earned countless users in just a short span of time.
Following are the ways how to effectively use this social media platform to market your beauty salon.
Use all the latest hashtags to draw users’ attention. The more you will be visible to your potential audience the more they will take pain to scroll your account and take knowledge regarding it. This way you can maximize your client base.
Use before and after images to show real-based work. Sharing pictures of your work proves to be very fruitful as the pictures are authentic showcasing the original work of the stylists. You can earn a lot of customers by displaying your stylist’s talent on this platform as pictures build customers’ trust.
Create some fun with quirky posts: Putting some fun-centric content or posts results in a good response and the highest engagement from users. As it is observed, a major proportion of Instagram users are young so putting quirky posts often will be a great idea.
Offer rewards to customers for spreading good words as they are promoting your beauty brand by sharing their before-after images. When they tag your salon with images showcasing your brilliant work, you gradually start making a strong online presence of your salon.
Twitter is also a great platform to market your beauty business. You can share informative articles, blogs or hold contests to reach your targeted audience.
Following are the ways to leverage this platform to promote your beauty business:
Rewards in return for retweets – Offer incentives to every person who retweets as ultimately it results in generating plenty of referrals.
Use Twitter hashtags – Twitter is well known for hashtags, so use them at the end of every post. Insert hashtags at the end of every contest to tag a specific geographic location.
Share informative blogs and articles related to beauty and your salon – Use the platform to effectively market your beauty brand with beauty-related tips and information. Share blogs on what are the services, products you offer to educate your audience regarding your salon.
Hire social media influencers
It is the latest hottest trend around in the beauty industry. The tactic proves to be fruitful because your business promotion is in the hands of influencers. People follow social media influencers, so it is obvious their recommendations will surely leave an impression on your targeted audience.
It is observed that social media influencers prove to bring potential clients to many beauty businesses.
Hopefully, we have helped you with the above-cited strategies to build your strong online presence to promote your beauty business effectively. We assure you that these tips will work in your favor.
Do share your opinions in the below comment box. You can also share tips that you were already implementing.
Thanks for sharing your time!
Zin Lang Liu has been a Manager at Salonist since 2017. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.