How Companies are Using Tiktok to Grow Their Customer?


The app TikTok is one of the newest trends that companies have been using in order to grow their customer base. What is TikTok? It’s a social media app where users can share short videos with each other, and it has become insanely popular over the last few months.

Companies are starting to see how they can use this trend for themselves and create new partnerships with influencers on the platform. We’ll take a look at how these companies are using TikTok to grow their customer!

How Companies are Useing Tiktok to Grow Their Customer?

If we want to see as an example – 

Coca-Cola Europe released an ad just for Tiktok which features them partnering up with two ‘Tik Tokers’ who make music together while also drinking soda iced tea from Coke bottles covered in ice cubes. The videos become insanely popular over the last few months.

Companies are creating accounts so that people could share company videos and other branded content through the app, as well as listen in on what employees have been up too. They’ve also found some influencers who post about them or do sponsor posts of sorts for tiktok – which has helped them get more followers quickly.

There is another concept called “flash polls” where companies and other organizations can create polls that only last a certain time. That gives them the ability to take quick surveys of sorts about how people feel or what they want which is helpful when trying to get feedback quickly before releasing new products for example.

New companies like shunoyona is using Ticktock as one of their prime traffic sources now a days. So, it’s very clear that Ticktock is going to be the next blockbuster. At the same time companies as Garden Synthesis are selling their best led lights in Ticktock. So, in near future you cannot expand without Ticktock. 

How Ticktock Is Earning Money?

It’s a golden question that how Ticktock is earning money? The answer is in the form of ads. Ticktock serves up ads to users that come from brands they have a partnership with – and those are mostly food-related like restaurants or grocery stores for example. It’s all about how many followers you can get, so the more active your content is on TikTok for companies (and branded) then the better off it will be as far as earning money goes.”

How to Become a Ticktock Celebrity?

If it’s not already, TikTok could be the next big thing in social media. For brands and companies looking for ways to grow their customer base – or even just finding out what people are thinking about your product before you launch something new,” says Lauren Mancher 

“It gives them the ability to take quick surveys of sorts about how people feel or what they want which is helpful when trying to get feedback quickly before releasing new products for example.”

For some users, like Matt Blanchard who has more than 23 million followers on his account @BlanchieTV (and hosts an eponymous show on MTV), it’s become a full-time gig. But there’s no strict formula for how to become a TikTok celebrity. “If you want my advice, I would say spend less time on your phone and more time out in the world,” he says.”It’s hard enough being yourself – it’s even harder when people are trying to be someone else and they’re doing it through their phone.”

How Many People Are Using Ticktock Now?

Evan Spiegel, CEO and co-founder of Snap Inc, said in an earnings call that its platform is the third most used social media app for millennials. “We’ve seen significant growth on TikTok,” he said.

“I think it’s a great example of how we use technology to create new ways for people to communicate with each other when they’re not sitting staring at their phone all day long watching cat videos or something like that.” 

Tik Tok has 340 million active users according to Statista – which makes up around half of Snapchat’s total user base. It was valued at $75 billion earlier this year before being acquired by ByteDance as part of a reported $170 million deal. In the last quarter alone, the company saw a revenue of $282 million.

The typical TikTok user is 16-24 years old, with 74% aged between 13 and 24 years old in 2018, according to social media analytics firm Keyhole. It has also been reported that 15-year olds spend an average of 38 minutes per day on the app while 25-34 year olds spent 18 minutes each time they open it up – which works out at around 26 billion messages sent every month. This means that more than 50% of all content created by teens are uploaded onto this one platform alone.

Is Ticktock Going To Beat Instagram?

Instagram is a picture based social media where Ticktock is video based. So when the question is about the business , it’s all about how companies use tiktok to grow their customer.

With TikTok, the average user spends around 30 seconds on a video and that is 12 times longer than they spend per post on Instagram according to eMarketer. It has already been reported by analysts at Newzoo  that 300 million people will be using social media for watching videos in 2020 so the next few years are going to see a lot of growth in this area. 

But what does this mean from an advertising perspective? Well advertisers have started taking notice with 60% of brands utilising TikTok as part of their marketing strategy according to Hootsuite research; but can they keep up with such speedy users or will they change strategies because of the platform’s viral nature?