What is Link Building
Link building in Search Engine Optimization (SEO) is one of the ways to get your site ranked better on Google. More links to your website indicate to the search engine that it is a credible and trustworthy source of information.
To put it more simply, link building is the process of other websites linking to yours. More websites that link to yours help build the site’s authority and drive referral traffic, thus gaining higher ranking on the search engine.
Link building and finding link oppurtunities can be a slow and tiresome process but it is the only long-term viable way for your website to rank better. This article sheds light on the importance of link building and how Notifier can help you find link opportunities.
Importance of Link Building in SEO
For any SaaS company building a good SEO strategy is without doubt a necessity. This helps drive traffic and convert leads into sales. Apart from using the right keywords, and building a content strategy, finding link oppurtunities and building links to your website is incredibly important as well.
There are several reasons why link building is important in your overall SEO strategy and here we will look at a few:
Links Build Site Credibility
Links from other sites to yours help build credibility. Backlinks are a third-party indicator of the authority of your domain. Google’s aim is to provide its users with the most relevant search results and for this reason, it factors in domain authority. ou can check the domain authority of a website before getting backlinks from it by using a free DA checker. These tools can help you determine the domain and page authority of a website. The more websites that link to your website the higher your domain authority and thus search visibility.
However, keep in mind that a few links from credible websites are better than more links from a non-credible one. Also, links from different authoritative domains are better than having all links from just one source.
Links Help Rank Your Site Better
There are several factors that affects a website’s ranking on Google and backlinks are one of them. It’s almost impossible for Google to rank a website that has no links. To rank higher, engage in good SEO practices and remain in Google’s algorithms good books. You can achieve this by building authority, creating unique content and building links that are diverse, relevant and trusted.
Builds Higher SEO Score
By building relevant and trusted backlinks to your website, you can have higher site metrics reflected through domain authority, page rank and domain rating among other SEO metrics. Higher SEO scores increase the exposure and visibility to your website, which is very important for any SaaS business.
Increases Web Traffic
Finding link opportunities and building backlinks help increase traffic to your website from external sources. It helps attract the relevant audience from your niche and increased web traffic is a sign of good website health.
Increased Sales Oppurtunities
A good website health and increased web traffic means increases sales opportunities and that is good news for any SaaS business. As your site ranks higher, it becomes visible to potential customers, enabling you to sell your product or service to more people online and increase your revenues.
Finding Link Opportunities with Notifier
Now you understand why linking building is important the next step is to find linking opportunities to reap the results of your SEO efforts. There are several ways for link building and any SaaS business may use one of them or a combination to derive desired results:
- Find blogs in your niche
- Look for journalists who cover stories in your industry
- Create partnerships with similar brands
These are all good strategies for finding link opportunities however, it can take time. Notifier can quickly help you discover link oppurtunities. Here is a quick video tutorial on how it helps you to find link opportunities by setting up a searcher:
Follow these steps to find link opportunities using Notifier:
- In your Notifier App, go to Add a searcher
- Select Google Searcher
- Choose an option in Alert me via (you can be alerted via email or others)
- Under Alert me When, you can select instantly or daily
- Input your search terms in Search String
- Complete the process by clicking Add Searcher
Here is a video that can walk you through all of this:
How Does Notifier Help You Find Link Opportunities
When you add a searcher, it runs to find all the results for your search term on Google. You can also use it to search for your brand name. After the first run, the searcher will only find new mentions for the terms and you will receive the notifications.
This helps you find link building oppurtunities because your website or brand name may be mentioned online by an authority website but it may not have linked to you. By finding out the mention, you can reach out to them and request for a link.
This makes it easier to find backlinks for your website and build authority online. For instance, in the example shown in the video tutorial, you’ll see how Notifier.so was mentioned in an article online however, the link was added only after requesting the website to do so.
Similarly, you can find link opportunities for your SaaS product because often times, people may not know that they should link or have forgotten to do so. By using this feature from Notifier.so you can identify missed link oppurtunities and correct them for your brand.
Apart from that you can use Notifier to track your brand mentions online and maintain digital insight into your brand. This can help your SaaS product in various ways. You can swiftly respond to customers online or introduce your product in groups where something similar may be discussed.
Have you used Notifier.so for finding link opportunities? Do you have any recommendations or suggestions for us? Feel free to let us know in the comments below: